Underwriting
Tap into the Buying Power of Our Jazz and National Public Radio’s Audience with WNCU Today!
Since 1995, WNCU FM 90.7 has been bringing public radio to an audience of educated, affluent listeners from Durham, NC. WNCU, 90.7 is licensed to North Carolina Central University, has consistently fulfilled its mission to provide quality culturally appropriate programming to public radio listeners in the Triangle area and abroad. Placing underwriting radio promotions on WNCU is the easiest, most affordable way to spread your message to consumers.
Why should you sponsor underwriting on WNCU?
- WNCU/NPR listeners are financial optimists. They don’t sit on their money waiting for “better times,” but are active consumers, investors and supporters of their communities.
- WNCU/NPR listeners have at least a bachelor’s degree. They are 3.6 times more likely to have completed graduate school.
- Jazz and NPR programming on our station is popular among Baby Boomers and Millennials. Overall, our listening audience reflects age diversity that includes Boomers, Gen X, Millennials, and Gen Z.
- NPR also engages the young adults of the Millennial generation, now 80 million strong, by appealing to their sense of community and love of learning.
WNCU operates at 50,000 watts and has a 100-mile radius coverage area.
Broadcasts 24 hours a day, 7 days a week.
Accessible on digital media platforms:
Facebook, Instagram, Twitter, YouTube and www.wncu.org.
Over 52% of WNCU/NPR listeners are likely to exceed $85,000 in household income.
34% Non-African American
65% African American
95% of listeners are 35-75
54% of listeners are executives, business managers, professionals and administrators.
From your first idea to professionally polished script copy and specialized scheduling, the Underwriting Team at WNCU 90.7FM can guide you every step of the way in crafting your sponsorship message so that it reaches your audience. Call us today:
Lackisha Freeman
General Manager
WNCU 90.7FM
919-530-7267
lsykes@nccu.edu
